It all started with a casual grocery shopping trip. I got an idea to rebrand Soy Creamy Trader Joe's Non-Dairy Frozen Dessert when I picked it up assuming it was ice cream. 
Challenge: Sway your everyday ice cream eater to try an alternative, non-dairy frozen dessert. 
Problem: The original design did not include chocolate, it focused on soy.
Solution: A play on complementary colors that emphasizes chocolate, without forgetting to include cherry and soy by giving a familiar cone to an unfamiliar dessert.
Design P​​​​​​​rocess: 
- Research, Creative Brief, Branding Guide, Sketch, Iterations
- Create using Fresco, Illustrator, Indesign and Photoshop.

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