Pinacoteca de São Paulo is dedicated to Brazilian visual arts. The museum houses 19th-century paintings, sculptures and modernist art. Gradually it has also become a contemporary art museum.
The museum's goal is preserving Brazilian history by teaching the importance of collecting, studying, exhibiting and communicating.
Challenge: Refresh Pinacoteca current visual identity.
Problem: The museum's current logo is long and distracting
Solution: Design a logo inspired by displaying artwork--individual but also put together as a collection.
- Creative Brief | Branding Guideline: logo, typeface usage, color scheme
- Posters to advertise the current and permanent exhibitions
- Museum website and website store
- Trifold brochure, business Cards, letterhead, envelopes
Expression x Visual Arts was inspired by the COVID-19 Pandemic. Museums were mostly closed or opened with restrictions. At that time everyone was wondering when this would be over.
The images used are from Pinacoteca de São Paulo permanent collection.
The Osgemeos are two brothers, Otavio and Augusto Pandolfo. They are Brazilian multidisciplinary street artists expressing their world of art through painting, drawing and sculptures. Their work encourages imagination, play and to feel first.
The Branding Guide consisted of logo, color, typography, letterhead, business cards, envelopes, brochure, products to be bought in the museum store, and the museum website.
Design Process: Researching Pinacoteca and its competition during the pandemic in 2020. Iterations until the final deliverable, using Fresco, Illustrator, Indesign and Photoshop.