The team consisted of myself and three others: Cherise, Jonathan, and Maisha. Collaboratively we decided to use Instagram as our social media platform. Our goal was to create cohesive static and animated deliverables.
Deliverables:
- Creative Brief
Instagram Platform
- Animated Stickers | 500x500 px
- Animated Story | 720x1280px / 1080x1920px .MOV or .MP4
- Swipe Up Link for Animated Timeline Ad | 1080x1440px .MOV or .MP4
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/ef9a88d4-26c0-47c3-a731-d1d0628ccaaa_rw_1920.png?h=24c3560b592b6426d30c9e7c20342125)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/832a14f4-1907-466a-b797-9530dc095901_rw_1920.png?h=32862fed8537bb6fb71f411193e9a5b0)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/53a1394f-a204-4c5b-b3f8-57679a7e667e_rw_1920.png?h=0ae7d3310ad6968a788edaad0ace3e39)
Problem:
- The Nike mission is addressed to athletes. Athletes are not the only kinds of people that wear Nike. The clothing is not acknowledging the actual consumers
- Nike releases need more sizes 8 1/2 – 11 1/2
- Nike is expensive. The company attracts high and low income buyers.
Our Objective:
- To be inclusive to all types of people, from business, athlete to your everyday walker
- Promote the lifestyle section of their website, to create more traffic to their everyday wear
- Making prices more affordable, by promoting affordable merchandise
- Promote weather adapting clothing
- Promote healthier lifestyle at a younger age v.s. wearing Nike for fashion.
Why we picked the brand:
- Our brand is a visual statement.
- Our customers want to remain current.
- Nike is versatile in clothing and types of people.
- It is a well-known brands across the world.
Why we picked social media platforms:
- We picked Instagram as our primary focus. The application is free, instant and is accessible to clothing prices.
- The application is user friendly and provides visual information.
- They are leading the modern age in imagery. They are the 1st platform that primarily used photos.
Target Market:
- Sneaker Heads (shoe fanatics)
- Everyday Consumer (business and casual - ex: changing from sneakers to work shoes or heals to oxfords
- Athletes (soccer, basketball, tennis, running, golf, skateboard, track and field)
- Exercise enthusiasts (yoga wear, socks, sweaters, sweatpants, leggings, t-shirts, shorts, slides)
- Children (items that promote a healthier lifestyle and include children in mom and dads workouts)
- People investing in popular culture (music artists, cartoon, celebrities, brands like Ben & Jerry's, SpongeBob and Arizona Ice Tea).
Explanation of Our Style Guide:
- The Swoosh is a universal symbol for Nike. You don't need copy to understand the brand. Our stickers and animated Ads include the Swoosh because it is the most recognizable symbol for Nike.
- We also wanted to emphasize natural elements in our stickers. Representing how our brands tackle weather conditions (focusing on air).
Design Process:
- Research, hand and digital sketches and iterations using Fresco, Illustrator, Photoshop.
- Collectively we agreed on Our Colorway.
- I created the sneakers using Illustrator, animated story posts using Spark Post and the Instagram homepage using photoshop.
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/af4138ed-0dc7-427d-8cb1-4f718f619fb6_rw_1920.png?h=dcca1aa3f3d4ebe62567366403992b75)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/a79b2e71-e3d5-423c-9dba-161763232cab_rw_1920.png?h=08c2e44cd69773c306f9eac464689b04)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/8bf43e11-9bc3-45b0-87dc-f2bdb81492d8_rw_1920.png?h=0a8d8eda8de5b006ed7c9828df6bd7e3)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/fa8ea372-ffa3-4c14-b97a-567621f65524_rw_1920.png?h=f820fa1f26360be47b5fbc1e5c4a8bf3)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/2b3e41a4-3de4-4df1-966f-274f53b04a63_rw_1920.png?h=0774f01cfbeeccc71288b4bb1c488e72)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/81ea476d-21d5-4a77-bbf6-2adf23147527_rw_1920.png?h=c668d053c210c42daaf9cb4e1b6c9b53)
Stickers:
Right: Elements Water & Air | I provided Maisha with the sneakers to animate. Maisha animated the elements pop up and lid flip.
Below: Our Colorway - I provided Jonathan with Our Colorway sneakers. The gif shadow (upward motion) was created by Jonathan.
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/42e8fe5b-7cf5-4e2c-a4b1-849ee9f43563_rw_600.gif?h=d1c8dbb3dd06669919ad0a414330a6c0)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/c8fccd7d-fb16-43a4-a292-7c1e6aba9413_rw_600.gif?h=ba4f849254360f4466e1adae4f27e509)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/51abe99d-dd58-4b24-8902-e3be0db852d6_rw_600.gif?h=495041595ca2d33ba8e8e496f87b0ae4)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/3a98a668-1069-425b-b884-e8ddd32e6140_rw_600.gif?h=c853437a88cc357d5a7d6fc4f65b298a)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/c46a4ccb-5cf9-4c29-b11c-33ea5ad651bf_rw_600.gif?h=36e6a3d34fb4740516bb7472ed6c6c44)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/f6f122c4-95de-401d-85bc-a4e7b61fae66_rw_600.gif?h=04096ecabaaa15464a057f663aeb9fae)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/05e6819e-5e31-48c1-864a-0b54bc3b2dcd_rw_600.gif?h=a2d5be21837c64c6bf1b9b05243acad3)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/7382d2fd-1bab-4051-94e8-3d4873b1f156_rw_600.gif?h=60a58c708cb7ed2786e4062856cfd446)
![](https://cdn.myportfolio.com/5264015c-3f4e-4cd4-89a0-7ee27b9504d0/ef2f0e81-2ad7-438c-975f-e82097cc4336_rw_1200.png?h=8150e819a48fced8e9d77080a19d5fc8)